About Us

Many companies spend money on marketing without knowing if it’s actually working. Efforts are unfocused and fragmented, the brand feels inconsistent, and leads aren’t where they should be, because no one is overseeing the big picture.

That’s where we come in. As your Fractional Marketing Director, we provide the strategy, leadership, and accountability to ensure that your marketing is efficient, generates awareness and leads, and aligns with your business goals.

Our clients see us as a trusted partner and an extension of their leadership team, not just another vendor.
With over 25 years of experience, we’ve helped companies in manufacturing, education, and professional services overcome their biggest marketing challenges. Our expertise spans strategy development, brand positioning, lead generation, design, vendor management, and analytics, so we know how to connect marketing to real business results.

Why Work With Us

We partner with leadership teams to solve real marketing challenges. Our approach is grounded in strategy, transparency, and results. We bring decades of cross-industry experience and treat every project like it’s our own business.

Keep It Simple

We focus on clarity and direction so your message cuts through the noise and connects with the right audience.

Honesty & Integrity

You always know where things stand. We communicate openly, keep our commitments, and operate as a trusted partner.

Strategy First

Every recommendation is tied to your business goals, ensuring marketing investments move the company forward.

Do Great Work

We go the extra mile on every project, paying attention to details that elevate your brand and drive measurable results.

Continuous Improvement

We continually refine our process and adapt to new tools so your marketing stays current and effective.

Stewardship

We treat your business like it’s our own—using your time and budget wisely and focusing on results that matter.

Meet Our Team

Jeff Muller

Fractional Marketing Director and Brand Strategist

Jeff brings over 25 years of experience in marketing and design to help B2B companies grow through clear strategy, strong branding, and effective execution.

After surviving two liver transplants in 2022, Jeff has become an organ donor advocate and started a blog called Transplant Runner to help those who are facing or recovering from transplant.

Outside the office, he enjoys running, golfing, hiking, and spending time with his wife, Kristy, and their two sons.

Kristy Muller

Fractional Marketing Director, Communications and Public Relations

Kristy has over 25 years of experience in marketing, communications, and public relations. She helps organizations clarify their message, strengthen their brand, and communicate with consistency and purpose. Her background includes leadership roles in corporate marketing and education, where she managed branding, PR, and communication initiatives that built trust and engagement.

She has also spent several years in working in Christian education and with non-profits.

Known for her warmth and attention to detail, Kristy brings a personal touch to every client relationship. She and her husband, Jeff, enjoy traveling, hiking, and spending time with their two sons and close friends.

Matt Snyder

Web Developer and SEO Specialist

Bio here...

Mike Muller

Web Development

Brief Bio here

Haylee Muller

Digital Marketing Specialist

Brief Bio...

AI Agents

Marketing Automation and Intelligence

Our AI Agents enhance efficiency by automating tasks, analyzing data, and uncovering insights that improve decision-making. They extend our capabilities, allowing us to deliver faster, smarter, and more consistent marketing results for our clients.

We help businesses grow by providing expert marketing strategy and execution without the cost of a full-time marketing director. As  Fractional Marketing Directors, we work with companies that need strategic leadership to drive brand awareness, lead generation, and revenue growth. Whether you have an internal team that needs direction or require a marketing team to handle execution, we provide a customized, results-driven approach that aligns marketing with your business goals. With over 25 years of experience in marketing and design, we deliver high-impact strategies that help businesses scale efficiently.

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65 E. 7th Street
Holland, MI 49423

5470 Thoroughbred Drive
Suite 100
Grandville, MI 49418