Diverse Dimensions

Specializing in laser scanning and reverse engineering, Diverse Dimensions needed a new logo, website and a strategy to drive more traffic to their site. Due to intense organic search (SEO) competition, Pay-per-click (AdWord) campaigns were part of the mix. The marketing strategy also includes a few traditional tactics such as print collateral, direct mail and tradeshows. Every tactic is then measured so we can calculate customer acquisition costs.

Services Provided

Marketing Strategy
Mobile-Friendly Website Design
Brand Identity Design
Email Campaigns
Online Video Training

Online Store
Search Marketing (SEO)
Direct Mail Campaigns
Print Collateral
Tradeshow Booths

Brand Identity

Muller Design developed a new logo to give Diverse Dimension credibility and differentiation from the competition

Search Marketing (SEO)

Most of Diverse Dimensions’ new business comes from the web. Muller Design developed a comprehensive SEO strategy which drives over 1000 new visitors per month.

Persona Development (Target Customers)
Keyword Research
On-page optimization
Google Adword campaigns
Google Analytics

Print Collateral and Direct Mail

When Diverse Dimensions rolled out a new large scale scanning service, we used targeted direct mail with variable data as part of the promotional mix. We were able to keep costs low using a smaller format, digital printing, list targeting and list testing. We included a call to action to visit the website to view a 3D walk-through of a Frank Lloyd Wright house scanned by Diverse Dimensions.

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